Project
Little Tiger
About
Product
Kids toothpaste for the ages 2+
Product line
Chocolate, raspberry, apple flavourings
Target audience
Parents of small children and the children themselves. Most probable age group to be interested in the product are the kids aged below 10. The older kids might want to be seen buying but will definitely want to try it.
Key response
Parents: this product will make my kids brush their teeth more willingly.
Kids: I love this toothpaste, I want to try it.
Desired Brand Character
A cute animal mascot that will get a positive response from both adults and kids.
If this brand was a person, it would be a playful friendly character, humorous, gentle, approachable and kind.
Ideation and Development
After extensive research and studying the target audience, we have concluded that the following elements need to be considered during ideation process:
- Cute, engaging mascots
- Bold colourful complimentary themes
- Playful typography
Tube Design
Packaging Design
