Project

Jewellery Store Website

Brief

Company name: Classic Jewellers

Classic Jewellers need a website designed to reflect their position as a high end jewellery manufacturer and retailer.

Emphasis must be place on conveying a tone of a high class company with a reputation for quality and reliability.

Style

Classy

High End

Luxurious

Expensive

Features

  • User-friendly Navigation
  • Site Search
  • Footer Navigation
  • Return Policy
  • Online Store
  • Carousel 
  • Local Store Information 
  • Blog

3 different concepts, 3 detailed wireframes, containing sample elements and a colour palette, were presented to the client. 

NB! High-fidelity wireframes are not a pixel perfect mockup of a future website, they are used to give the client a good idea of the final design without getting to the visual design stage.

1. Bold, chic, challenging. Stylish with a twist. Expensive.
1. Bold, chic, challenging. Stylish with a twist. Expensive.
1. Simplicity and minimalism. Timeless elegance and style.
1. Simplicity and minimalism. Timeless elegance and style.
3. Royal luxury and creativity.
3. Royal luxury and creativity.

Design

Based on the feedback from the stakeholders, it was decided to proceed with the minimalist concept.

Black and white colour palette. Transparent backgrounds showcasing the product in the best lighting. No currently trending colours, fonts or eclectic layouts. It is all about fine jewellery and nothing else.

#FFFFFF

#f4f4f4

#707070

#333333

#000000

Headings: Cormorant Garamond 

Aa Bb Cc Dd Ee Ff Gg Hg Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Body Copy: Sora

Aa Bb Cc Dd Ee Ff Gg Hg Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 
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